We Recommend: Super Bowl XLVI
This Sunday, one of the most-watched American sporting events finds its way onto British television, giving you the chance to watch the 46th Super Bowl live on either Sky (Sky Sports 1 or Sky Sports HD1) or BBC One.
It’s not only a massive sporting event, it’s the biggest television event of the year over in America, and this year takes place in Indianapolis, Indiana at the Lucas Oil Station with the New England Patriots taking on the New York Giants in an East Coast showdown. American Idol winner, Kelly Clarkson, will be singing the national anthem to launch the show and the half-time show is due to see M.I.A and Nicki Minaj join Madonna to entertain the crowds.
Advertising also gets a big look-in during the Super Bowl, with a 30-second advert expected to cost around $3.5 million. Don’t expect to see the ads on UK television though, but they’re always worth checking out afterwards and should be liberally accessible via Youtube, as companies really go all out to create a watercooler moment with their advertising spectacles. Honda have already got a lot of buzz for their Ferris Bueller inspired advert with Matthew Broderick:
There’s a host of other advertisers, including all the usual suspects (like Pepsi and the Coca-Cola Company) all eager to spend the money to be featured during the Super Bowl televisual extravaganza. Over in the UK, our coverage will be limited to the actual play and starting at 10:55pm it’ll be a late night for those eager to catch the action live, but a great opportunity for fans of American Football to see the biggest game of the year on British television.
Super Bowl XLVI is broadcast on Sky Sports 1 and BBC One at 10:55pm on Sunday 5th February.