World premiere video: Daniel Meade - 'Oh My My Oh'

Having a World Premiere of a video is always a thrill, and this one's a real scoop. Glaswegian singer-songwriter Daniel Meade is premiering the video for his new single with The Digital Fix. Cool, right.

‘Oh My My Oh’ is the first single to be taken from Daniel's upcoming album When Was The Last Time, and is quite different from the roots-based stylings of his previous releases. It finds Daniel immersed in a more powerful, driving sound, all the better to reflect the positive, hopeful feelings expressed in his lyrics. The man himself told us:

Those letters evolved, quite naturally, into lyrics, which despite their dark origins blossomed into songs of hope and positivity. Bearing all of this in mind, Daniel was keen that the arrangements and production capture this optimism, an exhilarating departure from his comfort zone.

When Was The Last Time is out on 1st May, on Button Up Records.

For more information on Daniel visit his website, follow him on Twitter, or like him on Facebook.

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