Reader asks you to 'Say It Like You Mean It' in her new video
South London based musician, producer, composer, and classically trained multi-instrumentalist Reader returns to unveil new music in the form of ‘Say It Like You Mean It’.
Hot off the back of her recent collaboration with TSHA on ‘Back To You’, ‘Say It Like You Mean It’comes after a period of musical exploration. Self-produced and self-released, Reader’s music sets the bar high. Teasing into the track with a spoken-word opening, her velvet vocals glide over an infectious pop melody on this sassy, sun-kissed summer jam. Combiningher musicality and impeccable production skills with her pop-star energy, love of the rave, self-proclaimed inner goth, and undying dedication to her craft; the result is edgy, electronic bedroom pop track that’s fresh, unpretentious and bursting with fun.
Speaking on the single, Reader says “Say It Like You Mean It was a happy accident - it’s the result of making a really average beat one day, then getting bored and going off on a tangent. I think it ended up being the most uplifting track I’ve written so far. It’s about getting frustrated with people around you who are all chat and no action. Like, if you’re so bothered by something, then do something about it. ”
Fully embracing the power of collaboration with her incredibly creative housemates during lockdown, ‘Say It Like You Mean It’ boasts a mesmerising, DIY video filmed in Reader’s own South London home. Catty T (3D digital fashion designer, Founder of Digi-Gxl), Daniel Baragwanath (creative director, web designer) and Chelsea Howard (Reader’s creative advisor) created this nostalgia inducing video using a green screen, projector and iPhone camera.
Speaking on the concept for the video, Reader noted “As we had to film it quarantine-style, I wanted it to be an ode to all the events we can’t go to right now because of lockdown, so we projected stock footage of old 90s raves, and got other people involved by getting them to send in footage of them dancing to the song. I guess the sentiment is that even though we can’t physically be with our friends / loved ones right now, we’re together in spirit"