Numbers is the surprise new video from Esther Vallee

Having recently released her new single ‘Numbers’, Swedish indie-pop artist Esther Vallee today releases the playful and somewhat dark and unexpected video to accompany the single. It’s very fitting for this time of year.

The video was written by Joakim Carlsson and co-produced with his partner Sverre Wegge Grundhus of Good Company NYC. Speaking about the video Esther explains, "“We wanted to show a totally different side of the story in ‘Numbers’. The contrast of what everyone is expecting me to do. The script is very dark but still with a touch of humour. That’s what I love about it. And still the story is written about the lyrics in the song but with the twist. I wanna show the secrets we have, the real truth about dark inner thoughts that we don’t wanna reveal because we’re ashamed."

"In the video I’'m kind of the devil in their minds who tells them “your secret will be safe with me”. I’m the one who helps them to mask their “forbidden” wishes and dreams, by killing them."

The 24 year-old from Gottenberg, Sweden released ‘Numbers’ at the end of October which saw an influx of online support from the likes of The Line Best Fit, Pop Justice, CLASH to name a few.

Her music has been described as laid back electronic pop with an underlying melancholy, creating a unique and playful sound. New single ‘Numbers’ is the perfect example of this.

Speaking about ‘Numbers’, Esther explains, "The song is about dark forbidden love. By using codes, you disguise the love to hide it for the outside world. Destructive with a great mix of passion."

This talented songwriter is a West Coast native born just outside of Gothenburg, Sweden. She was discovered by the producer Jonas Quant (No Doubt, Kylie Minouge, Petra Marklund, Hurts) three years ago and they´ve worked together since. Esther has up until now released three tracks on Swedish Indie-label Woah Dad!, the double single ’Hard Time’/’Your Name’ and ’Crush’ (Heartbreaker). Both ’Hard Time’ and ’Your Name’ have been playlisted on national radio P3 and got great local support from Spotify. She´s had numerous features in Swedish tastemaker media including Nöjesguiden, Gaffa, Hymn and Popmani.

Category video

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