Kyary Pamyu Pamyu - Moshi Moshi Harajuku

You often see words that are descriptive of insane being thrown around when it comes to many a Japanese pop video - just go on YouTube for instance.

18 year-old fashion blogger, turned model and pop sensation, Kyary Pamyu Pamyu has been making quite a few waves recently, if perhaps for all the wrong reasons. Her schizophrenic debut video for ‘PON PON PON’ went viral overnight, with its candy-coated imagery featuring Kyary parading around a 6%DOKIDOKI-designed grotto of stuffed bears and unicorns, whilst plump raspberry-faced dancers and giant eyeballs encircled her to what sounded like a discarded track from a Patapon game. Yeah, you should probably watch the four-minute advertisement yourselves:

August saw the release of her debut mini-album Moshi Moshi Harajuku. Produced by Capsule founder Yasutaka Nakata, who’s also worked closely with female electro-pop acts such as Perfume and Meg, the six-track oddity bears many similarities to previous works. Sonically there’s little separating each of the track’s twee electronic charms, though Nakata has crafted some tight choruses which deliver positive messages: ‘Cherry Bonbon’ and ‘PON PON PON’ are guaranteed to follow you for days in an annoyingly catchy manner, even if some of the album’s later tracks (including a cover of Capsule’s ‘Jelly’) don’t quite reach the same dizzy heights.

Right now it seems that Kyary Pamyu Pamyu’s meteoric rise to fame will guarantee her another album or two in the near future. Hailing from Japan’s No. 1 fashion capital, her following is well assured and if the music dies, well she’s got her books, and probably variety many variety shows.



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