Primary Image


From the press release:


After its successful launch in London this Summer, HUGO URBAN RULES, the nationwide urban music programme, will head to Birmingham on the 21st and 22nd February 2007. The programme, designed to educate, develop & showcase new talent, is the result of a partnership between HUGO Fragrances and a host of music legends.

Amy Winehouse, the sultry chart-topping jazz/soul singer, DJ Steve Sutherland, the award winning Galaxy Radio supremo and Jay Sean, the UK’s first Asian RnB superstar, have all been enlisted to uncover more exceptional urban talent and to perform at an exclusive complimentary concert in the Custard Factory on Thursday 22nd February, hosted by Radio 1 Xtra’s Twin B.

On the day of the concert, Amy Winehouse and Steve Sutherland will take part in an exclusive Q+A session and HUGO URBAN RULES participants will enjoy unprecedented access to their musical heroes who will discuss the music and media industry. In addition, participants will enjoy a series of masterclasses on subjects like vocal coaching, choreography and the music business. Flexy Stu of the dance group The Funkstylerz who worked with Madonna will lead the dance session.

To participate, musicians need to upload music to the website, or they can post in a demo. The closing date for entries is 6th February 2007. An expert panel will shortlist the most promising bands and artists to attend the Birmingham auditions and masterclasses.

A judging panel will nominate one winner from the auditions and masterclasses to enjoy a once-in-a-lifetime opportunity to launch their career. This jury will include Touch Magazine Contributing Editor Lawrence Lartey and Amy Winehouse herself. The winner will:
1. Perform on stage at a concert in Birmingham warming up for Amy Winehouse and Jay Sean.
2. Record a track with a professional producer in a top studio.
3. Have one of their tracks included on a CD ram-packed with hit urban music tracks to be given away with HUGO Fragrances in Spring 2007.
4. Appear on MTV and MTV Base.

It’s not just performers who benefit from HUGO URBAN RULES. Music fans can apply for complimentary tickets to the exclusive concert where the HUGO URBAN RULES winner will share the stage with Amy Winehouse, Jay Sean and Steve Sutherland. They can register at website to enter the competition.

The London launch of HUGO URBAN RULES took place in October with the support of Joe, the US multi platinum legend, Sway, Scratch, Terri Walker, and Twin B from Radio 1xtra.The campaign received a massive response: over 450 candidates registered for the chance to attend the auditions and masterclasses and more than 500 people attended the London concert.

The winner was a stunning RnB singer, Daizy Agnew from Maidenhead, Berkshire. She performed on stage with Joe, Sway and Terri Walker and has already started to collaborate with top London urban music producer C-Swing (Sugababes, Jamelia) on a new track which will be included on a CD for HUGO and distributed nationwide next year.

Category News

Latest Articles