Night Owl is the new video from Ariana and the Rose

A new pop banger

Ariana and the Rose has released her new video for the brilliant ‘Night Owl’. Check it out below.

Beloved indie pop guru” (Paper) Ariana and the Rose releases ‘Night Owl’, the latest in a string of cosmic bop bangers from the Brooklyn-based artist that showcases an understanding of the nuances that go into making earworm pop catchy, inspiring and intelligent.

The song starts with a computerised Ariana preparing the listener for the dancefloor, before swelling into a bright, blissful chorus with effervescent electronic flourishes, a funky bass line and a message of unshakeable independence. The song is as uplifting as it is hedonistic—in her own words, “You’re in season / You can feel it in your soul.”

The song stemmed initially from a dark place and bloomed into an anthem of both self-assurance and community: “I was coming out of a tough few months and just beginning to feel like myself again,” said Ariana. “There had been another piece of news on TV that was just so disheartening. I sat down in the studio and wanted to make something that would lift everyone up. The mood of the song is about standing on your own two feet.”

In a feature with Consequence of Sound, Ariana also cites a diverse plethora of cultural and personal influences that sparked the track, including former NYC nightlife hubs Paradise Garage and Danceteria, the effortless charisma and sonic stylings of Prince, and the experience she had becoming acclimated to living alone after a breakup and the independence that grew in her because of it.

‘Night Owl’ was the second song to drop in 2018 from the “synthpop purveyor” (Billboard), following her galactic dance floor romp ‘Lonely Star’ that was featured on PopFiltr’s “New Pop” playlist, and New Music Friday, and was praised by Nylon as being “packed with glittery hope and a call for inclusivity”.

Over the past three years, Ariana and the Rose has made a name for herself as a songwriter, musician, and nightlife staple with, 4.2 million streams across Spotify and Apple Music, and 3 million views on YouTube. She has earned praise for her music from the likes of Noisey, Vogue, Complex, Paper Magazine, and Nylon, while her cosmic immersive music ‘light + space’ parties have become a word-of-mouth sensation in London, Manhattan, Brooklyn and LA. She has performed all over the world, including SXSW, Lovebox and Latitude and has had her music featured in Freeform’s “The Bold Type” and a commercial for Too Faced Cosmetics.

Colin Polonowski

Updated: Jan 11, 2019

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Night Owl is the new video from Ariana and the Rose | The Digital Fix