N-Dubz follow on from their massive platinum selling Uncle B album with their long awaited 2nd album Against All Odds. The band have spent the whole summer writing and producing their hot new album. With collaborations with Mr Hudson, Wiley and Chipmunk and a co-write with Gary Barlow this album promises to be everything the fans have been waiting for.
On top of an incredible CD, the N-Dubz album offers 2 UK firsts;
We have created a whole N-Dubz magazine within the album booklet that the fans get for free. This includes exclusive interviews, behind the scenes at the new videos, exclusives pictures, style and beauty secrets, baby pictures, a glossary of N-Dubz lingo and lyrics to every song. This is everything an N-Dubz fan could want.
On top of this we have also created a one minute augmented reality element to the album. Within the album every buyer gets an insert. Once you have followed the instructions and enter the website the magic begins. You simple hold the image in your hand in front of a webcam and N-Dubz come to live on the screen in your hand in full 3D glory… talking and singing to every fan in magically personal way. This is the first time this has been done by a UK artist.
The album - out this week - follows the release of I Need You, the record’s first single, available on November 9th. Already setting the airwaves alight, lyrically the track deals with the search for the perfect partner after a chance sighting, with the chorus name checking social networking site ‘Facebook.’