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Keane Single - Limited USB Release

Pretty bold claims, but Keane are claiming that their new single release will invent a new single format. Here is the press release:

ANOTHER WORLDWIDE EXCLUSIVE FROM KEANE & ISLAND RECORDS AS THEY LAUNCH A NEW SINGLE FORMAT

KEANE RELEASE LIMITED COPIES OF SINGLE ON USB MEMORY STICK EXCLUSIVELY THROUGH HMV STORES.

Keane will release a limited edition of 'Nothing In My Way', their third
single taken from 'Under The Iron Sea', on a ground breaking new format for a singles release - the USB Memory Stick.

Only 1,500 will be produced for fans, and they will be available solely
through HMV stores around the UK.

'Nothing In My Way' will be released on USB on Monday, 30th October 2006
and will retail for £3.99. It will be presented in standard-sized CD
packaging, with the memory stick shrink-wrapped to the sleeve artwork, so
it will be easy to merchandise in-store. The single will also be available
on CD, vinyl and digital formats.

This unique innovative format bridges the gap between physical and digital
channels of music distribution, and offers a truly multi-platform media
package. The uniqueness of this new product also extends to the fact that it is re-usable, as this memory has a huge capacity of over 500mb (512mb), and is the world's thinnest flash drive.

Gary Rolfe, HMV Head of Music comments:
"HMV has always helped to pioneer the development of new formats, so we're delighted to support this groundbreaking initiative from Keane and Island Records by being the first retailer to stock such a release.

"It fits perfectly with our stated aim of giving fans the widest possible
access to music and entertainment products across all platforms, however
and whenever they wish to buy them - in-store, online and digitally. The
beauty of this product is that it brings all these different elements
together, further underlining our credentials as a multi-channel
specialist."


Jon Turner, General Manager Island Records adds:
"I'm delighted that Island Records are leading the way in embracing
groundbreaking and innovative ways to deliver music to the consumer. The Kingmax SuperStick introduces a new dynamic to the format business and could well become a standard music carrier in the future
.

"We wanted to offer the fans something unique, and this format gives the
user a whole host of benefits, ranging from the obvious in terms of content
delivery, to the fact that it can be re-used as a content holder. It's the
ultimate in added value."

The content will include:
* 'Nothing In My Way' audio
* 'NIMY' video
* X3 screensavers (Corin Hardy tube animations)
* Link to special page on the website to view an alternative version of
'Nothing In My Way'(including a competition to see the band in the U.S.
next year)

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