Jade Bird releases the Kate Moross directed video for 'Lottery'
Jade Bird has just shared the official video for ‘Lottery’ – her brand new single that is out now on Glassnote.
The fascinatingly exciting new British talent kicked off 2018 last week with her brilliant new track ‘Lottery’ which premiered with Annie Mac on BBC Radio 1. It was the first new music to come from Jade since her debut release last year, ‘Something American’ and it has been picking up support from all corners. On ‘Lottery’ Jade once again showcases her ability to seemingly capture a whole life within a brief 3 minutes – this time telling the story of finding and losing love, but all through the fascinating prismic worldview of a 20 year old with the world very much at her feet.
The new video - out today - is Jade first official music video and has been directed by award-winning designer and director Kate Moross (Jessie Ware, Sam Smith, Banks). It’s a bright and brilliant visual accompaniment that perfectly captures Jade’s incredible vocal and equally uplifting melody on her biggest track to date.
On writing ‘Lottery’, Jade says – “Lottery is a look into a new colourful vibrant phase of my songwriting. It’s full of energy and happiness but actually quite the heartbreak song in the end. The verses are very personal to me “number four Ferdinand Street” being my favourite blues bar me and said ex used to perform in. I guess its a case of 'do you still believe in me even though we’re apart?”