Jade Bird shares video for My Motto

On Tuesday, Jade Bird shared her triumphant brand new single ‘My Motto’ as Annie Mac’s Hottest Record on Radio 1. And now she shares the accompanying video, along with a brand-new UK tour for November which includes a stop at London’s prestigious Shepherds Bush Empire.

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‘My Motto’ sits at the very heart of Jade’s album, encapsulating everything that she’s become so well-loved for. Written about the realisation that sometimes, to save yourself, you have to give up the painful cycle of trying to fix a relationship and move on, ‘My Motto’ is a soul-baring masterpiece destined for greatness. The accompanying video is the gripping sequel to ‘I Get No Joy’ also directed by Jamie Thraves (Coldplay ‘The Scientist’, Radiohead ‘Just’). In Jade’s own words, “The idea was always to explore the shadow of the past hunting into the present, carrying the stunt theme from the ‘I Get No Joy’ video.“

Pre-order Jade Bird’s debut album here:

Live Dates

12/11 Concorde 2, Brighton
13/11 Waterfront, Norwich
15/11 Stylus, Leeds
16/11 Newcastle University, Newcastle
17/11 SWG3 TV Studio, Glasgow
19/11 Limelight 2, Belfast
20/11 Dublin Academy Green Room, Dublin
21/11 Gorilla, Manchester
23/11 O2 Institute 2, Birminham
24/11 The Lemon Grove, Exeter
26/11 Bristol Trinity, Bristol
27/11 O2 Shepherds Bush Empire, London

Colin Polonowski

Updated: Mar 17, 2019

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Jade Bird shares video for My Motto | The Digital Fix