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Flo Rida gets sweet

Hip hop golden boy Flo Rida releases his new single ‘Sugar’ through Atlantic Records on May 25th. ‘Sugar’ is the second single to be taken from Flo’s sophomore long-player - R.O.OT.S., out now.

‘Sugar’ follows the unprecedented # 1 smash success of ‘Right Round’ (which has now racked up a massive 200K UK sales, and broken US records by becoming the fastest million-selling digital track in history – clocking in at 2 million and counting) - borrowing from the Eiffel 65 hit ‘Blue Da Ba Dee’, Flo’s legendary ear for a criminally danceable sample is once again apparent. Also featuring the vocal talents of New York’s freshest R ‘n’ B singer Wynter Gordon, ‘Sugar’ looks set to maintain Flo’s impressive record for smash hit singles. The track has already been added to the Galaxy Network playlist.

Since gatecrashing charts and clubs worldwide last year with the mammoth success of ‘Low’ (Warner Music’s third best-selling single of 2008), Flo Rida’s career has snowballed with death-defying momentum and seen him win a formidable collection of accolades - including two Grammy nominations for the 4x RIAA platinum-certified ‘Low’, a Peoples Choice Award for ‘Favourite Hip Hop Song’, and an MTV Africa Music Award for MTV Base Request, which honoured the song as the year’s most requested video on the continent. His debut LP MAIL ON SUNDAY was UK silver-certified, and The Sun declare that second album R.O.OT.S. sees Flo’s “rapid-fire raps propel [him] towards hip-hop superstardom”.

Not that the road to superstadom has been an easy one for Flo. He got his first break at 18 when touring with as the hype man for Fresh Kid Ice of 2 Live Crew, and his MC skills caught the attention of DeVante Swing - formerly of the famed R&B group Jodeci. Swing flew the young rapper out to LA, where Flo ended up staying for three years, struggling to make his mark. “I was literally on the streets, at times promoting myself by myself,” he says. In early 2006, hesitant to leave L.A until he had successfully landed a record deal, he returned to Miami. Continuing his grind, working hard to self promote and with the help of CEO of Poe Entertainment’s E-Class, he signed first to Poe Entertainment and then to Atlantic Records. “That was the greatest moment of my life,” Flo Rida recalls. “I had been working so hard for so long. I had jobs in construction, I worked in warehouses, and I’m talking about some of the bummiest jobs. But those were all the sacrifices I made by putting my money towards my music, and it finally paid off”.

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