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Critical debut for Soft Toy Emergency

New Single: CRITICAL
Released: November 9, 2009

“Making big noises that seduce the tranquil toe-tapper into a dancing mentalist” THE FLY
‘Like a sherbet shot to the sinuses’ NME

Liverpool electro-pop outfit SOFT TOY EMERGENCY release Critical, their debut single for independent UK label All Around The World, this November.

Critical has already become an underground hit with multiple Radio 1 plays of the band’s performance at this year’s Reading Festival, courtesy of Huw Stephens and Nick Grimshaw, where they were the highlight of the BBC Introducing Stage. With fans like Steve Lamacq and Nemone already championing the band and a stunning new video to boot, Critical looks set to take them into the mainstream.

Soft Toy Emergency have been touring relentlessly through 2008 and 2009, securing support slots for the likes of Friendly Fires, Little Boots and N.E.R.D along with their own headline shows. Debut single, I Kno U Want It, was an NME Track of the Week and Critical recently scooped Steve Lamacq’s Rebel Playlist on 6 Music, securing a landslide 74 per cent victory.

The band play a very special hometown Halloween show at Liverpool’s Academy on October 31, with a special 14-and-over age limit ensuring their younger fans will be able to see them in action.

Critical is released this November on All Around The World. The band play the following dates in the UK:


Saturday 10 We Are Rockstars at The Unit, SOUTHAMPTON
Tuesday 13 Riff Raff at University Student Union, SWANSEA
Thursday 15 Heartbreaker at Start The Bus, BRISTOL
Friday 16 The Box, CREWE
Saturday 17 Stealth Vs Rescued at Stealth, NOTTINGHAM
Wednesday 21 Gold Dust at Hoxton Bar/Grill , LONDON
Thursday 22 The Perfect 5th, TAUNTON
Friday 23 SWN Festival, CARDIFF
Wednesday 28 Fibbers, YORK
Saturday 31 Liverpool Music Week Halloween Party at Academy, LIVERPOOL


Sunday 1 Freesports on 4Freeze at Battersea Power Station, LONDON
Friday 6 Electric City Club Night at Student Union, WARWICK
Friday 13 RAR! People (All Ages) at Albany Theatre, Deptford , LONDON
Saturday 28 The Big Reunion, SKEGNESS


Saturday 5 The Big Reunion Festival, SKEGNESS

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