Introducing one of pop music’s most exciting prospects for 2011, - Jessica, Roberta, Anara and Aimee - FANFAIR. Coming together from across the UK and Ireland, the group comprises four sophisticated, charming and fun girls who are dedicated and passionate about taking their music to the masses with a new and fresh approach.
With the music recording industry in a constant state of evolution, artists are looking for new and exciting ways to promote their music, and to find new platforms to reach audiences. FANFAIR is about to embark on one of the most innovative and exciting promotional campaigns of the year by teaming up with London Irish Rugby Club, one of the UK’s leading Aviva Premiership clubs which has a global following.
A ground-breaking co-marketing partnership, the first of its kind, has been formed which will see FANFAIR undertake promotional activity at club events and via all London Irish channels, including the club’s official website which is currently viewed in 130 territories across the world.
The group will perform at London Irish home matches as well as record one of the club’s anthems and a Thin Lizzy classic, ‘The Boys Are Back In Town’. The song will be played at every home match.
FANFAIR’s debut performance will be on the 12th February when they will perform on the pitch before London Irish take on Newcastle Falcons at home in the Aviva Premiership. The group will perform to a crowd total in excess of 60,000 at London Irish’s home matches between now and the end of the season at Madejski Stadium.