Mark Ronson gets Olympic beat
Mark Ronson and chart-topping vocalist Katy B have been chosen by Coca-Cola to front their promotional campaign for the 2012 Olympics. Ronson travelled the world gaining inspiration for the track and meeting young athletes to record their sounds, which provide the beat of the song.
The creation of the song will be captured in a feature-length documentary, before being released as a single worldwide. It will provide the soundtrack for TV commercials, mobile and digital platforms and Coca-Cola events during the Olympic Games.
“I've been able to do something really unique, meeting these remarkable athletes and recording their sounds to use in this song. It's exciting to be working with Coca-Cola on the Move to the Beat campaign for London 2012,” said Ronson.