Channel 4 get Florence exclusives

Channel4.com will host a microsite streaming Florence + the Machine's new album online, a full four days ahead of its UK wide release; following a deal negotiated by MediaCom, between Channel 4 and Universal Music.

The album streaming is planned in support of a range of Channel 4 content - including an exclusive recording of a special gig at the Hackney Empire, which will be recorded later this month, and will air in early November on Channel 4. In the first partnership of its kind between a music label, and a terrestrial broadcaster, the second album from the multi-award winning artist will be exclusively available and streamed live in full on Channel4.com for four days prior to its UK wide release on October 31st.

The microsite will be live from October 25th, with a host a range of Florence + the Machine content. The exclusive album streaming will go live from October 27th and fans who register for, and log in to Channel4.com will be able hear tracks first, and free of charge until October 30th.

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