Oh Land - McCann Advertising Agency, London
Danish songstress Oh Land is currently wowing arena early birds around the UK, supporting pop goddess Katy Perry, and presumably gaining countless new fans along the way. The Dane may be getting use to ginormous crowds but she performed to a far more intimate audience today, playing a short but sweet stripped down early evening showcase for the employees of McCann, the UK's second largest advertising agency.
The Music Fix were lucky enough to get an invite to the event so I couldn't pass the chance up, especially as I'd viewed half a dozen sets from the singer back in March at Austin's SXSW, really appreciating each performance. Oh Land travels a similar path to the likes of Sweden's Robyn, Lykke Li and fellow Dane Fallulah, delivering chart friendly electro pop anthems with huge catchy choruses alongside slower fare, with more atmospheric leanings but equally impressive.
I was curious to hear how the tracks were going to sound in their slightly unplugged versions. The singer performed with two fellow musicians on drums and keyboards, which was the set up I'd seen her play with previously but there was definitely a more laid back vibe going on, even with the already downbeat opener - album closer 'Rainbow'.
The band were actually playing in one of the agency's offices so there wasn't a stage for Oh Land and her boys to perform on, so I just took my pictures from a crouched position on the floor as there was a slight gap between singer and audience anyway. The singer informed us all that she was happy with the lack of stage as she'd mistakenly walked off the front of one while supporting Katy, in front of 13,000 people. Ouch!
I knew it was going to be a shortish showcase but I was slightly disappointed we only got a quartet of songs. Mind you, 'White Nights', 'Sun Of A Gun' and set closer 'We Turn It Up' were the tracks I wanted to hear anyway and they all sounded great stripped down, especially 'Sun...'.
One thing the McCann employees missed out on was Oh Land's usual stage moves, sadly missing in the more relaxed enviroment. The singer is an excellent performer and generally incorporates a lot of movement into her regular sets, making them always exciting to watch.
Her self-titled debut album finally gets released in the UK in November, arriving just in time to squeeze its way onto people's 'Top Ten' lists as the year draws to a close. From the look of things, the singer also seems to be lining up a few headline appearances in the next couple of months in addition to the handful of sets in the next week or so supporting Katy Perry. One thing's for sure anyway, if you're attending a Perry show - go early!