"Our concept explores a sort of “cosmic contemplation” of the lyrics" A chat with Angel Snow

Witha  change in direction from her previous Americana sound to a more electronic sonic Angel Snow has found a sound she's comfortable with. Her new video, for the title track of her latest album Magnetic, is out, and we caught up with her to find out more about the video and her UK tour.

Hey Angel, how the devil are you?

I’m doing very well! Feeling inspired and a bit overwhelmed. Traveling a lot.

What have you been up to today?

Today I wandered and went to the Victoria and Albert Museum... gorgeous. I ran too!

What can you tell us about the video for ‘Magnetic’?

OK. I’ll try not to go into too much detail! This is a video that was shot and orchestrated by Fairlight Hubbard and myself. Ultimately we went into a concept that explores a sort of “cosmic contemplation” of the lyrics as Fairlight puts it.

The simple white sands and clean performance footage at the beginning travels through the stages of the eclipse that was filmed by Fairlight in totality in the US in Aug 2017. The video hints at ideas of being both small in the universe yet being connected to everything.

It’s an otherworldly starry landscape that we felt was necessary to explore because of the undeniable connection we have with our creator both individually and with one another. Lyrically I feel (or hope rather) the song expresses that we are all one and we are all on a journey together. Those that witnessed the eclipse will likely relate to this feeling from the actual experience, for those that didn’t there is this “cosmic token as a window in” Fairlight says. This video is so special to me and I’m so excited listeners will get to share in this creative experience with us. There is no other artist I could have chosen to work with for this project other than the undeniable talent and that is Fairlight Hubbard.

How would you describe Magnetic in two sentences?

Gosh... well I suppose to sum it up, the songs themselves are simple, but there’s a lot of open space that can get both emotional and theatrical. Magnetic siphons stories of love, life, and loss through a dreamscape of drum palpitations, keyboard eloquence, and stark minimalism.

If people could only listen to one track from the record, which would you suggest? And why?

I would say 'I Need You' because I feel it touches on shame, addiction, depression, and difficulties that I think everyone has to face at one point in our lives or another. That being from their own personal experience or someone close to them.  

How did you approach writing for the record?

I’ve dealt with many difficult challenges over the last four years... I have used these challenges creatively in order to help others not feel so alone in that world by connecting with them through writing.  

It’s a bit of a change in sound for you, how did that come about?

I started working producer Lee Groves [Goldfrapp, Depeche Mode] in December 2014, And I began making regular trips to New York in order to cut what would become Magnetic. I wanted something more dramatic and cinematic with more emphasis on drum palpitations and timing. That airy, more dramatic ambient sound is what I was after, and Lee specializes in that. I love his work.

Did you get a bit bored of the Nashville “sound”?

Not necessarily bored, just realized it wasn’t the right fit for me.

I think my favourite song is ‘Photographs’; what’s your favourite photograph?

A Christmas pic of me and my brothers from 1987. I was hysterical and super freaked out by Santa and my brothers are smiling ear to ear while Santa has this dazed look on his face.

You’re back touring the UK, where are you looking forward to visiting?

Can’t wait to visit Oxford. I’m not playing there, I’ve just always wanted to go.

What can people expect from your shows?

I’ve gone electric on a few songs! Switching back and forth, ha.

How’ve you found Europe so far? I’ve been stalking you on Twitter and see you’ve been in Italy, one of my favourite places.

It’s been such an amazing journey. Learning so much about the world and about myself as well. We also hit up Florence and Rome. The Vatican took my breath away.

How’s your 2017 been so far?

Historically educating and spiritually awakening on so many levels.

If you could only listen to one song this week, what would it be?

Brian Eno 'Another Day on Earth'

What’s the question we should have asked you today but haven’t?

Are you fluent in French? I will be in five months ;)

Finally, how do you take your coffee? (Or alcohol?)

With cream. I like a double whisky sour.

Thanks so much for your time Angel, have fun while you’re in the UK.

You can find out more about Angel at her website, including details of her tour. You can also like her on Facebook or follow her on Twitter. Her album, Magnetic, is available to stream everywhere.

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