Introducing...I Am A Camera

With a slot at Lovebox festival this Sunday (17th) on the same day that their new single 'Factory Boys' is released, there seems no better time to introduce you to I Am A Camera.

Consisting of Mancunian Francesca Ross and Northern Irish Londoner Ian Watt, I Am A Camera came together over a "love of drum machines and drama" in October 2010 and released their last single 'Commuter Love' in December (remind yourself what we thought of it here). Their new single 'Factory Boys' - based on the true story of The Dupont Twins who charmed their way into the heart of the legendary New York club Studio 54 and the lives of the likes of Andy Warhol and Halston - continues in the same vein, and is an electro pop stormer which deserves to be one of the tunes of the summer. Check out the video, which the duo produced, directed and filmed on their iPhones, below.

Now you're up-to-date, read on to find out what Francesca and Ian had to say when we conversed with them about their career to date.

What's your earliest musical memory?

F: Hearing 'Let's Dance' (David Bowie) when I was about four and making my Dad push me round the lounge so I could perform to an imaginary crowd & touch their imaginary hands as I passed them by. That's probably when it all started.

I: I had a habit when I was much younger (around three or four) of stripping naked and burying my clothes in the back garden… Anyway I remember my older sister playing music from her bedroom window and I was really going for it, dancing and spinning around in the sunshine just having the time of my life. Then my Mum spotted me and I was dragged indoors.

If you could hold a recording session with any five artists, who would you choose?

F: Hmm, this is tough because there would be so many. I would say Joey Ramone, Karen O, Giorgio Moroder, Joe Strummer and Ian Brown for the Manchester banter.

I: Gold Panda, Thee Satifaction, Prince, Little Dragon and Lianne La Havas.

You want to describe your music to a stranger on the street, who do you compare yourself to?

F: I really don't think I'd compare us to any one person or band. I would probably prefer to shut the street down and show them what we do.

I: No nonsense dark sinister pop music, out to destroy your heart.

You are going to live on a desert island for a year, which three albums do you take with you?

F: I would take Patti Smith - Horses, Blondie - Parallel Lines, Le Tigre - Le Tigre.

I: Public EnemyFear Of A Black Planet, Little Dragon - Little Dragon, MaxwellEmbrya.

Everyone has a defining music moment, one that lives on in the memory, what is yours?

F: I've had a lot of fantastic 'music moments' so far, but don't think I've had my defining one just yet but I'm planning on it very soon.

I: Being very young and watching people dance at my Dad's local pub. I wasn’t allowed in so I would stack some beer crates and peer in through the window. They were a quite a few pints in (and I can’t remember what the song was) but they were singing and losing themselves in that music and I thought I want to be able to do that to people.

What is the best gig you've ever been to and why?

F: I think it's got to be seeing the Yeah Yeah Yeahs at Leeds Festival in 2006. They're one of my favourite bands, and I think that combined with being in a sunny field with my friends and straight drinking for three days made it unforgettable.

I: Prince at the O2. When he did the 21 nights, I went to five of them. Each night was different and he played some un-released songs that I’d never heard live before. I was up front one night and to watch him play guitar that close was incredible.

Where do you see yourself in five years time?

F: Still doing what we're doing & creating with IAAC; we'll be five albums in & five times more fabulous.

I: Launching a range of I Am A Camera Tena Ladies called ‘Factory Girls’.

If we were to look at your MP3 player, what is the most embarrassing track or album that we'd find?

F: I was really into boy bands, so I suppose you could say something by Five or Blue. Although they're good pop songs, and not embarrassing to me. I could do the any of the raps or dance routines on demand.

I: I have a Ricky Martin & Christina Aguilera track called ‘Nobody Wants To Be Lonely’. I was on holiday with mates a few years ago and this was played in every bar; it reminds me of that time. I actually quite love it. Soz.

How would you sell your new single 'Factory Boys' to us?

F: I think if you listen to it, you'll see. Not only is it a great pop summer song, it's got an amazing story behind it that makes you want to immerse yourself in the New York scene of the 70s and Studio 54.

I: It’s everything you ever wanted in a pop song and more.

What's next for I Am A Camera?

F: In the immediate future, we're opening the main stage at Lovebox, releasing 'Factory Boys' and making our album. We've got a lot more planned after that!

I: Lovebox, lots of gigs and making a great album.

'Factory Boys' is out on June 17th. To find out more about I Am A Camera, visit their official Facebook and Twitter @IamaCameraUK.

We need your help

Running a website like The Digital Fix - especially one with over 20 years of content and an active community - costs lots of money and we need your help. As advertising income for independent sites continues to contract we are looking at other ways of supporting the site hosting and paying for content.

You can help us by using the links on The Digital Fix to buy your films, games and music and we ask that you try to avoid blocking our ads if you can. You can also help directly for just a few pennies per day via our Patreon - and you can even pay to have ads removed from the site entirely.

Click here to find out more about our Patreon and how you can help us.

Did you enjoy the article above? If so please help us by sharing it to your social networks with the buttons below...

Latest Articles