Various Artists - Ibiza: The Ultimate Clubbing Experience
First things first, this is not the ultimate clubbing experience by any stretch of the imagination. What it actually represents is a decent potted history of the last decade of the most commercial side of club classics. You wanna da heets? Well, you got them here, a host of number one smashes from Sonique’s It Feels So Good through to the inescapable disco stomp of Modjo’s Lady – and that’s just the first two tracks!
There’s no attempt to impress the cognoscenti with obscure cuts – this is the epitome of mass consumer commercialism and therefore represents amazing value for money for the casual clubland-lite fan. This collection isn’t for the current crop of blissed out clubbers over in ‘beefa’ in any way, shape or form. I mean, the individual tracks are not even sequenced and mixed together – they just fade in and out like a top of the pops mixtape recorded from the radio. So, believe me when I tell you that the target demographic here is the yummy mummy who fancies reliving a bit of her misspent youth with some cheerful music that she can groove to while chopping the salad for a summer B-B-Q.
In many ways Universal have missed a bit of a marketing trick here as the album should really have come packaged with a disposable B-B-Q, a glo-stick and a 4 pack of blu wikkids. A ready made, sanitised, garden-party version of the Ibiza experience for the suburban socialite. Let’s not be sniffy about this either – these are genuinely ass shaking tunes and even you, yes you hipster, could lighten up your life with a copy of this album. Let The Horrors wait until the wintertime, open your hearts to the Ibiza sound and Get Get Down in the sunshine. ‘Banging’, as I believe the youth of today are wont to exclaim.