Watch the new video for PLYA's awesome new track - 'Fever'

London-based trio PLYA have revealed a brand new video for their gorgeous single Fever, taken from their Still In Love EP, available now. It's a perfectly formed example of modern alt-pop that demands your attention - and elevates the band into the top-tiers of the UK music scene.

The dark and brooding video emphasises that expression, focusing on a protagonist who’s completely shut off from her senses as she pushes her pain outwards with hypnotic and enchanting movements.

"As soon as we finished writing ‘Fever’ we knew we wanted the visuals to complement the minimal sounding beat,” explain the band. “We messaged a dancer friend, Laetitia Lawrence, with the track to see if she was into it and she came straight back to us with a few movement ideas. It was amazing to see our song being interpreted in such a different way creatively and we knew instantly that those movements would be the backbone of the video. Throwing in the blindfold was something we wanted to add to the narrative to encapsulate self reflection.”  

We need your help

Running a website like The Digital Fix - especially one with over 20 years of content and an active community - costs lots of money and we need your help. As advertising income for independent sites continues to contract we are looking at other ways of supporting the site hosting and paying for content.

You can help us by using the links on The Digital Fix to buy your films, games and music and we ask that you try to avoid blocking our ads if you can. You can also help directly for just a few pennies per day via our Patreon - and you can even pay to have ads removed from the site entirely.

Click here to find out more about our Patreon and how you can help us.

Did you enjoy the article above? If so please help us by sharing it to your social networks with the buttons below...

Tags Fever, PLYA
Category video

Latest Articles