NIKI shares her self-directed video for 'Spell'
Jakarta, Indonesia-born producer and vocalist NIKI has unveiled the self-directed video for her new track, 'Spell'. Taken from her debut EP, Zephyr, the new video perfectly accompanies the trippy vocals and instrumentals on this gorgeous track.
While her other output has more of an R&B flavour, 'Spell', offers something enticing in its unconventionally edgy sound.
Focusing on NIKI performing the track while walking in solitude, the video for 'Spell' embodies a hypnotic simplicity throughout, captivating with echoes of loneliness that are reinforced by the track's impactful songwriting. A haunting taste of emotionally rich R&B, 'Spell' is a soulful promise to continue to love through thick and thin. Set to a lushly textured instrumental produced by NIKI herself, 'Spell' somehow manages to sound uplifting while instilling a feeling of yearning through NIKI's heartfelt vocal delivery.
Following on from 'Vintage' and 'Newsflash!', 'Spell' is the third visual to be taken from NIKI's debut project 'Zephyr'. Recently released on 88rising, the EP is an immaculate 8 track blend of pop and R&B, fused together by NIKI's own unique take on the genres she obsessed over on YouTube back in Jakarta. NIKI is an example of completely self-reliant artistry; a talent that writes, records and produces her own music, and with the 'Zephyr' EP (as well as previous singles “See U Never”, “I Like U” and “Chilly”), NIKI is quickly slamming the door on the preconception of what a teenage pop star is and can be in the 2010’s. After recently wrapping up an Australian tour alongside labelmate Rich Brian, NIKI will be on tour this coming August in Asia with Halsey and in September as a part of the 88rising 'Head In The Clouds' Festival