Alice Jemima reveals video for Liquorice

Alice Jemima, a new addition to Radio 1 DJ and Bestival co-founder Rob da Bank’s label ‘Sunday Best’, has just revealed her new single video for Liquorice on The Fader taken from her debut EP of the same name released on June 17th 2016 via Sunday Best.

The video for ‘Liquorice’ is a colourful, cute pastel affair which perfectly compliments her sweet-orientated debut single. Jemima says of the song and the video;

‘Liquorice is a song about trying to please other people, and then drifting off into this imaginary world to try and please yourself. I wrote this at a time when I was putting a lot of pressure on myself. I think women especially feel like they should look a certain way or try to be something else, and I was definitely feeling it that day. The video is a fantastic testament to the song, I instantly fell in love with 2Doors (the directors) vision - it’s vibrant and colourful, slightly weird and quirky and most importantly it's fun and it doesn’t take itself too seriously - which is something I’m a firm believer of :)’

The ‘Liquorice’ EP was produced by Jemima & Simon Byrt and the EP title track features Jemima’s sultry sweet vocals, set against a deep rolling bass-line overlaid with synths and drums. Jemima has subsequently worked with producer Roy Kerr (London Grammar, Bloc Party, Foxes) on her forthcoming album later this year.

Inspired by the likes of The XX and Shura (they share the same drummer live) Jemima describes her debut Liquorice EP as being about ‘Relationships, terrible nights out and her early experiences of the record industry.’

Notably, several years before she signed Sunday Best, Jemima's songs had initially caught the attention of Rob da Bank. In fact a very specific song of Jemima's had come to his attention, as Jemima explains: “He was doing a competition called ‘A Song In Seven Hours’ where you responded to random song titles such as - Psychedelic Bacon. I wrote a song about that, he liked it, and I won tickets to Bestival.” From that slightly random entry point the pair maintained contact, with Jemima being invited in to do a session at Maida Vale. Jemima's breakthrough arrived in 2014 when her sultry, enchanting cover of Blackstreet's No Diggity suddenly blazed its way to nearly 3 million plays prompting multiple label offers and a subsequent label deal with Sunday Best.

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