SXSW 2016 - Wednesday - Austin, Texas
South By South West is an industry-based music conference/festival located in Austin, Texas. An average of 2,500 bands play over a period of five days so it's a great opportunity to watch the latest up and coming acts from around the world alongside more established bands playing slightly more intimate venues than they are used to.
After Tuesday's early night I was all set for a Wednesday afternoon adventure, primarily spending another few hours at Spotify House, taking a brief Sidewinder detour on the way, viewing a couple of songs from Vallis Alps and Sunflower Bean.
The two acts I wanted to see bookended my Spotify encounter, but I decided to stay for the whole day after Country newcomer Maren Morris's stint, as I had a great spot down the front for picture taking, and I wasn't that desperate to see the other bands I'd contemplated elsewhere, especially as the venue is a bit of a long walk from where the majority of the Austin action is.
I'm glad I stayed where I was, as I really appreciated Grammy award winning Mexican Pop duo - Jesse And Joy's appearance. The pair generally sing in Spanish, but had decided to perform their Spotify slot in English. This led to a fantastic moment where Joy was completely drowned out for the duration of a song by enthusiastic fans accompanying in it's original tongue. It was certainly one of my highlight's of the week anyway.
Jesse And Joy
The main reason I secured a Spotify spot, for the third day running, was to view Kacey Musgraves headline set, as the country singer is always a joy to watch. I hadn't caught Kacey live since her album Pageant Material was released, so it was a thrill to hear the tracks live, especially 'Late To The Party', and well worth the wait.
My evening started with one of the best showcases of 2016, coming from LA Electro Poppers - Phases. I'm a big fan of their album For Life, so their 80's tinged set went down a treat, with Betty Blue' a real highlight.
Stubbs was my next port of call, dropping in for an appearance from country singer Margo Price, taking in a few songs from noisemaker Mitski while waiting.
Margo has just released her debut album Midwest Farmer's Daughter on Jack White's Third Man Records. It's a very interesting take on traditional country music, with the songs sounding exquisite in the live arena.
I ended my evening with a couple of showcases - Ruby The Rabbitfoot at The Velveeta Room, and Stormzy at The Main II.
Ruby's set was a refreshing calm before the storm, but with a more upbeat set than I imagined from the tracks I'd played on Spotify. My last venue in comparison was packed, hot and sweaty, with plenty attendees waiting to take in a bit of Grime. Stormzy didn't disappoint throwing himself into his performance, frantically pacing the stage, spraying sweat in my direction everytime he passed my front row spot, ending my SX Wednesday on a lively note!
Ruby The Rabbitfoot