Holly Herndon - Platform
Holly Herndon is a contemporary, alternative and electronic musician hailing from Tennessee. Initially breaking out through Berlin’s minimal techno scene she turned her attentions to somewhere a bit closer to home, San Francisco, where she currently lives and studies as a doctoral candidate at Stanford's Center for Computer Research in Music and Acoustics. That musical and educational background is stamped all over her second release, using a wide array of musical and production techniques creating bold sounds that can easily edge Platform towards the avant garde end of the spectrum.
The album opens with ‘Interference’ and Herndon’s production style and use of dry, crisp sound design is at the forefront. Her experimental and bold approach to drum beats and sound design is accentuated in tracks such as the single ‘Chorus’ and ‘Morning Sun’, which opens out to a beautiful chorus of vocal layers. For production quality and experimentation this album delivers, though there are some stumbles (the spoken word ‘Lonely at the Top’, ‘DOA’) which distract from a work otherwise brimming with magical moments. With one heel in the art world this isn't always the easiest listen, but for those who like their pop to be a bit more cerebral, Platform is a step in the right direction.