Calling all aspiring rappers
A slight detour from our usual music news to highlight this competition sponsored by cheese brands Cathedral City (Dairy Crest) and Wyke Farms!
IT’S A RAP! Could YOU be a Champion at this Year’s Frome Cheese Show?
Are YOU the South West’s answer to Jay-Z? Can you rap better than Nicki Minaj? Could you give N-Dubz a run for their money? Now’s your chance to prove it...!
Whether you’re a solo rapper or a group (friends, business colleagues or family), here’s your opportunity to showcase your musical talent and flair with words about one of the nation’s favourite foods - cheese!
The Global Cheese Awards, as part of the Frome Agricultural and Cheese Show, have got together with the UK’s leading cheddar brands, Cathedral City (Dairy Crest) and Wyke Farms, to find the first ever Cheese Rap Champion to perform an original rap at this year’s Show on the 8th September.
All you have to do is to submit a 40-60 second audio clip of your rap via email to this address. The rap must include the words ‘Cheese’, ‘Frome Cheese Show’, ‘Global Cheese Awards’, ‘Cathedral City’ and ‘Wyke Farms’.
And, there are some great prizes up for grabs. Not only will finalists battle it out on stage at the Frome Cheese Show on September 8, but the winning rapper(s) will win the opportunity to record their track in a recording studio AND a luxury hamper of cheese for all participants in their group.
The competition is fronted by 22 year old Ren Turnock, who will also be joining the judging panel. Ren, who lives and works in Wincanton as a trainee manager for Wyke Farms, the UK’s largest independent cheese producer and milk processor, has long been a fan of a rap (his favourite rapper is Ludacris). Ren launched his own amateur rapping career through the famed Yeo Valley Rap adverts, in which he starred.
“Rap music isn’t just about cities and gangs – if you’re talented you can rap about anything! We saw what happened when farmers rapped about yoghurt – it became a national talking point. Now let’s see what the public can do with cheese!”
Mark Evans of Dairy Crest, which has a significant presence in Frome (employing over 200 workers), where it packages the nation’s favourite cheddar brand, says:
“This is an opportunity for schools, youth clubs, families, business and individuals to show just how creative the West Country can be, and brings cheese right into the homes to appeal to all ages as a bit of fun. We can’t wait to see what Frome and Somerset has to offer. Good luck!”
The competition is open to individuals and groups (max 4) and entries close on 20 July 2012.
Nigel Pooley, Chair of the Global Cheese Awards and Wyke Farms’ own Group Technical Manager says:
“The Frome Cheese Show is the oldest of its kind in the UK and is more popular than ever. This is down to the commitment of the organizers’ who work hard to engage the public, and keep the Show fresh.
“The Cheese Rap competition is part of this commitment, and we hope that everyone, the young and the young at heart, from across the region will enjoy getting involved.
“We wish all entrants the very best of luck”
The Frome Agricultural and Cheese Show will take place on 8 September, 2012 at the West Woodland Showground. For more information and terms and conditions on the Cheese Rap competition please visit: www.globalcheeseawards.com/cheeserapcompetition
Terms and conditions
- The competition is open to all ages but under 16’s must have parental permission to enter.
- The competition closes on 20 July 2012. Successful entrants will be informed that they have made the final via email w/c 6 August 2012.
- Entrants who make it through the first round must be available on the 8 September 2012 to perform at the Frome Agricultural and Cheese Show.
- The competition is open to individuals and groups (maximum of 4 people per group). All group members must be available to perform at the Frome Cheese Show.
- Only one entry per person/group.
- An individual entering as a solo artist cannot also enter as part of a group.
- Entries must be acapella (no instrumental accompaniment) and must be original. The rap must include the words ‘Cheese’, ‘Frome Cheese Show’, ‘Global Cheese Awards’, Cathedral City, and Wyke Farms.
- The 40 – 60 second audio file must be sent to firstname.lastname@example.org for consideration. Files under 5MB can be attached to an email but all files larger than 5MB must be sent using an online file hosting website such as You Send It (www.yousendit.com) or Send Space (www.sendspace.com). You must include your name, contact number and email address in your email (or description of the file if using a file hosting website). If you are a entering as a group, please include each member’s name, but include contact details for one person
- Entries can not contain any offensive words, or express any offensive sentiments. Examples include swearing, racism, homophobia and sexism. Entries deemed to break these rules will be immediately disqualified and no further entries will be accepted from the offending party.
- All entrants must be willing to take part in associated publicity for the show and the Cheese Rap competition. This may include, but not be limited to, having their names used in conjunction with the GCA Cheese Rap competition and Frome Cheese Show and having their pictures taken and published in the public domain. Under 16’s will need parental permission to have their photograph taken for this.