New York Electro-rockers The Bravery continue their meteoric rise to fame with the release of their eponymous titled album.
From being relative unknowns in the UK up until the latter part of last year, The Bravery are on the brink of having an album hitting high in the UK album charts. Through many important promotional appearances and sold-out tours, The Bravery have garnered quite a following that will rise considerably in the coming weeks and months.
The album launches in their typical debauched style with their breakthrough single ‘An Honest Mistake’, a thumping early eighties electro-rock influenced anthem with a vocoder laced vocal. The shimmering beauty of ‘No Brakes’ follows next and recalls the dreamy soundscapes that The Cure developed in their heyday. The singer, Sam Endicott seems to further emphasise this due to his singing style being similar to The Cure’s Robert Smith. This influence crops up in most of the other tracks on the album.
A lull then ensues with some instantly forgettable songs that will surely become exceedingly grating after a few listens to each. The execrable ‘Public Service Announcement’ has the potential to mentally scar people and should be approached with a swift press of the skip button. The horrors of this track will surreptitiously ingratiate onto your consciousness and you’ll be forever trying to mentally remove the scarring experience after. The banality of this song is not just a single occurrence; quite a few of the other songs on the album come perilously close to it. On the case there's a parental guidance warning due to some swearing. For some of the tracks on this record there should be a public health warning for them.
The multi-layered driving rhythms of ‘Unconditional’, saves the latter part of the album from being a complete quagmire of blandness. It was a fine song months ago when it was released and it’s still a fine song, without a doubt the band's best.
The album feels empty and jumbled in the sense that it lacks an overall coherence which if it had; it would improve the album immeasurably. It’s only the high-octane infectious thrills of the singles ‘An Honest Mistake’ and ‘Unconditional’ that stand up well to repeated listening. ‘No Brakes’ is the other song on the record that compares well to the singles, being a song full of dramatic chiming synths, meshed with the strokesian guitars and the yearning voice of the singer, Sam Endicott.
This is a fair record at best. Three good songs, does not a great album make. It falls short of the greatness that they seem to be striving for. If you want a record that has some catchy, if somewhat unoriginal songs, then this is for you.
It’s calculated. It’s safe. It’s predictable. It’s the new album by The Bravery.