Press Release from Nile-On:
ABSOLUT spins unique music onto the web at www.absoluttracks.com
On October 7 2004 specially-commissioned new music from a raft of high-profile producers - Spain’s Wally Lopez, Russia’s DJ Vadim, Poland’s Jacek Sienkiewicz and Germany’s Monica Kruse - will be available to download at www.absoluttracks.com. The songs are the result of ABSOLUT TRACKS – a creative collaboration between the artists and ABSOLUT.
Each tracks speaks for itself. But the dedicated portal at www.absoluttracks.com integrates the ABSOLUT TRACKS project into a complete audio-visual experience that brings alive the brand’s collaboration with music. Inspired by the digitised form of a soundwave – the shape any musician working in dance music instinctively recognises – the site invites users to navigate their way through the entirety of the ABSOLUT TRACKS project.
‘On www.absoluttracks.com, internet users will be able to download the whole site, music and interviews as well as images, to their MP3 players. As a brand we are happy to be able to give this to our consumers’, says Michael Persson, Senior Director of Marketing at V&S Absolut Spirits.
Far more than merely showcasing individual tracks, users can explore the device to audition and download four TRACKS, fast-forward or rewind to artist’s features, interviews, sound clips, portraits and other biographical information, and watch videos of each production.
The closest thing the web has come to a radio station you can watch, www.absoluttracks comprehensively answers the question: what does ABSOLUT sound like?
Since 2003 the brand’s groundbreaking collaborations with art and fashion have extended into music with the ABSOLUT TRACKS project. Last year saw the launch of the first evolution of ABSOLUT TRACKS, in which European dance artists Rollercone, Taxi and Aril Brikha each produced unique tracks. These tracks are also available to download from the new site.
ABSOLUT has cultivated a unique relationship with the creative arts for two decades. Since Andy Warhol first painted the iconic bottle almost twenty years ago, ABSOLUT has been active in the spheres of art and fashion, working with artists and designers to create captivating new works that have become celebrated and recognised worldwide. The ABSOLUT brand’s commitment to encouraging and enabling creativity now extends into music - TRACKS is an artistic initiative with a beat everyone can move to.
The site should also include a screensaver which can be manipulated by the user.