Majors get behind new streaming service

rara.com, a new digital music service designed specifically for a mass market that still use CDs and 'want an easier way to adopt digital music', launches across 16 countries today, including the USA, UK, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Denmark, Finland, Luxembourg, The Netherlands, Norway, Sweden, and Switzerland. rara.com will also launch in Canada, Mexico and five additional markets later this week, bringing the new service within reach of more than 900m people.

Users will be able to gain instant access to rara.com and a catalogue of over 10 million tracks ad-free for just 99p/99 cents for the first three months. Subsequently, a flat fee of £/€/$4.99 per month for online access (web), with mobile access to rara.com on Android smartphones (web + mobile) £/€/$1.99 per month for the first 3 months then £/€/$9.99 per month.

rara.com has secured international licensing agreements with Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group as well as leading independent labels. Publishers and collection societies have also licensed the service internationally with Omnifone creating a catalogue of over 10 million tracks.

The new service was developed following ICM Research commissioned by rara.com which shows at least 70% of consumers have not bought a digital music track in the past six months, and that 60% have never experienced any form of digital music.

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