The Joy Formidable - 'I Don't Want To See You Like This'
The Joy Formidable, currently headlining the NME Radar Tour across the UK in the company of Chapel Club, Wilder and Flats, premiere the video for their forthcoming single today. The video saw the band battle torrential rains and 4 am starts alongside the total destruction of a £200,000 camera due to the excessive weather conditions. Thankfully, the finished film more than justifies the sacrifices on the part of the band.
The video was shot in the Gower Peninsula of Wales during the worst rains the area had seen in over a decade, “It’s rugged terrain to begin with and in normal conditions it would a difficult shoot,” says the band’s guitarist and singer Ritzy Bryan, “but add the torrential rain and electrical storms, let’s just say we were tested in every possible way. But I’m so happy we did it there, it’s where the song was written.” The band were at the Gower Peninsula to do some recording some months prior to making the video, “I had been there when I was a child with my parents,” Ritzy continues, “and returning there evoked a flood of memories and inspired me to write the song.”
'I Don't Want To See You Like This' is available from 11th October. Check the video below...