Indiana - No Romeo
Taking a slow burn, organic path to chart superstardom was the natural way in years gone by; an artist or band would release some stuff, it wouldn’t get noticed, then one day something would stick and be massive. Indiana (or Laura Henson to her family) has been morphing that route by blasting the MP3 downloading public with EPs - four singles over the last 18 months has seen the Nottingham born singer eschew the quick win route to success, and fans have had to hold on until the album for something properly cohesive.
After a few months extra wait - the album was due late last summer - it turns out No Romeo is a decent enough slice of electro-pop. Nothing more, nothing less. ‘Never Born’ and top twenty single ‘Solo Dancing’ are solid and catchy, ‘Play Dead’ and ‘Heart On Fire’ not so much. That slightly annoying vocal tic that Ellie Goulding made popular raises its head too often and ends up grating a little. ‘Blind As I Am’ adds an unwelcome layer of auto-tune, from there everything turns a bit bland, despite small flickers of promise here and there. Apart from the lack of personality, the major issue for Indiana and her label is that it lacks - despite 'Solo Dancing' coming close - that one really killer tune that will get her playlisted. And in these days of instant success that’s a big miss.