Bad days at the office for Apple

Tech behemoth Apple have had to swallow their pride this week, with two incidents proving that no company can gets its own way all of the time.

Firstly Apple's Tim Cook was forced to apologise to Chinese customers after state media accused the firm of arrogance, greed and of "throwing its weight around". The charges stem from dissatisfaction with the company's local repair policies on its iPhone range.

"We are aware that a lack of communications... led to the perception Apple's attitude was arrogant and that we do not care and attach importance to consumer feedback," Mr Cook wrote. "We express our sincere apologies for any concerns or misunderstandings this gave consumers."

State broadcaster China Central Television (CCTV) criticised Apple on a show about consumer rights. The programme accused Apple of not offering new replacement iPhones if major repairs were needed during the one-year warranty. Apple will now offer full replacements of iPhone 4 and 4S models, and a one-year warranty will start from the date of replacement.

Back home, Apple has been denied a trademark for its iPad Mini by the US Patent and Trademark Office. The trademark application for the tablet was turned down because the name was "merely descriptive" and did not create a unique meaning, it said.

The judgement was made back in January but has only now emerged. The Trademark Office decided "mini" was simply descriptive and did not lead to the creation of something unique. Apple have until July to appeal the decision.

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