Amazon set to launch set-top box

The Telegraph are reporting that Amazon look primed to enter the TV set-top market with their own streaming box kit. Although customers can already access the company's LoveFilm catalogue via many existing boxes, Amazon-branded tech - presumably competitively priced - would cause some concern among rival firms.

Amazon's set-top box is being developed by Lab126, a low-profile department that the firm has rapidly expanded with staff from rivals. Malachy Moynihan, a former vice president at Cisco, is in charge of the set-top box project. In the late 1980s and 1990s, Moynihan spent nine years at Apple.

Amazon has also been ratching up its video content for several years. This week it announced plans for a customer vote on which of 14 pilots should be turned into a full original series. The plan is LoveFilm's answer to Netflix's remake of House of Cards.

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