Fujifilm misogynistic promotional stunt winds the clock back a few decades
Camera maker, Fujifilm have come under intense criticism when PAID test of their new GFX 50s surprised those who were at the event with a test photoshoot with a topless model. This isn't something we'd expect of a huge brand in 2017 and one that shows up the industry to be stuck in the past.
In a series of tweets, photographer Danny North described the event up until the point he walked out in disgust.
2. a topless model for a bunch of men to test the most invoative camera in the world on. Sorry? Is this 1986? Where's Ron Burgundy?— Danny North (@dannynorthphoto) February 24, 2017
3. The most forward thinking camera company in the world r showcasing their not even released camera via this archaic middle aged male 🐂💩— Danny North (@dannynorthphoto) February 24, 2017
4. What if u was the only women camera nerd in that room, how would that make you feel? Seriously raging.— Danny North (@dannynorthphoto) February 24, 2017
Fair play to Danny for calling the camera maker out on this stunningly inappropriate display of misogyny. This kind of low-rent promotion was rightly left in the past a long time ago and is at least hugely offensive.
We back Danny's call for Fujifilm to make a donation to Women's Aid in his latest tweet