Facebook losing its shine?

Commentators have seized on new figures that suggest that users are wearying of Facebook and turning to alternative social media to get their online kicks. In the last month, Facebook has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a decline of 4.5%. The falls are sustained. In the last six months, Facebook has lost almost 9m monthly visitors in the US and 2m in the UK.

The changes come at a time when instant messaging on chat apps, such as WhatsApp, has overtaken the traditional SMS text message for the first time, according to research firm Informa. Informa said almost 19 billion messages were sent every day on chat apps in 2012, compared with 17.6 billion SMS texts.

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