John Lewis eyes up tech market

John Lewis is reportedly considering joining the competitive mobile phone retail market as it announces an enhanced broadband offer as part of its current electronics strategy.

It is extending its existing broadband offer and has today unveiled a deal that will allow all customers six months free broadband when they buy any web-enabled product like a printer or laptop. The store chain claims it currently sells five tablets every minute, meaning a large number of customers would be exposed to its offer.

Adam Brown, buyer of tablets and telecoms at John Lewis, said: "Consumer demand for internet enabled technology has never been as high – 80% of the technology products we sell are internet-ready.

"We know that many consumers are left disappointed by the level of customer service they get from their broadband provider and frustrated at misleading and complicated offers, so we're determined to bring John Lewis levels of excellence, simplicity and value to the broadband market."

Customers taking up the offer are required to switch from their existing broadband supplier within a year of the purchase, and pay line rental charges on a 12 month contract.

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