HTC hook up with the MOBOs
HTC have announced a new partnership with the MOBO organisation. Already working with Beats Audio, the move re-confirms the company's commitment to working with the music industry in order to strengthen the brand. Details on the working relationship will be announced soon.
Phil Roberson, UK and Ireland Executive Director, HTC, said, “HTC and MOBO share common deep-rooted brand values. We have long admired MOBO both for championing established and undiscovered talent, and for its investment in grassroots projects. We are pleased to announce this partnership today as a demonstration of our continued commitment to the enjoyment of quality music. We have exciting plans in the pipeline and look forward to revealing them in due course.”
MOBO Founder & CEO, Kanya King MBE, said, “We are delighted to have HTC on board as an official partner. HTC and MOBO are both innovative organisations, founded less than a year apart, which have successfully pushed the boundaries of performance in their respective fields. This promises to be an exciting partnership where we can both continue to showcase our commitment to music.”
The 17th annual MOBO Awards will take place at the Liverpool Echo Arena on 3rd November 2012.