PlayStation Productions set up to adapt your favourite video games for film and TVPlatforms: Sony PlayStation 4
Inspired by the overwhelming success of the Marvel Cinematic Universe, Sony Interactive Entertainment has announced the launch of PlayStation Productions, a film and TV division set up to adapt the company's catalog of video game properties.
Announcing the new studio in an interview with Hollywood Reporter, SIE chairman of Worldwide Studios Shawn Layden explained why they are taking this leap into film and TV production. "We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories" says Layden. "We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum."
Shawn Layden will be overseeing the division, but PlayStation Productions will be led by Asad Qizilbash, vice president of marketing at SIE. "Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves. One, because we’re more familiar, but also because we know what the PlayStation community loves" says Qizilbash.
In launching PlayStation Productions, Qizilbash says that they've spent the last two years speaking to film and TV industry veterans to "really get an understanding of the industry". Those veterans include Lorenzo di Bonaventura and Marvel maestro Kevin Feige.
Layden was not hesitant about revealing that the inspiration for PlayStation Productions is largely down to the Marvel Cinematic Universe. "We looked at what Marvel has done in taking the world of comic books and making it into the biggest thing in the film world. It would be a lofty goal to say we’re following in their footsteps, but certainly we’re taking inspiration from that." As Avengers: Endgame hits $2.6 billion at the box office, there's no doubt that Sony will want to tap into video game fandom to replicate at least some of Marvel's astronomical success.
The Hollywood Reporter were told that the first slate of projects are already in production and the studio has a base at Sony Pictures in Culver City.
Video game movies haven't exactly been a source of quality entertainment in recent years, but Detective Pikachu, and last year's Tomb Raider to some extent, prove that there is potential for video game movies and TV shows.
We may have already been given a hint as to what is in development at PlayStation Productions by God of War's creative director, Cory Barlog. On May 15th he was asked on Twitter what he thought about a movie adaptation of God of War, he replied with this:
Let's hope a God of War TV series doesn't stay just a dream.
We'll have all the news on PlayStation Productions as we get it. PlayStation aren't just making money moves in film and TV, they recently announced that they are partnering with Microsoft to develop future cloud-gaming solutions.