The NOW TV Cinema Pass monthly price has increased - but you can still save over 50%
NOW TV have increased the cost of their Cinema Pass to £11.99 per month - a £2 increase. The price had previously been static since 2014.
The price change went live on 3rd April and the new price applies to both new and existing customers.
Our recommendation for all new subscribers is to sign up for a longer term pass if you can. A 3 month cinema pass costs £23.99 (saving 33%) and 6 months is £42.99 (saving 40%).
The best package is still the 6 months Cinema AND Entertainment pass which you can pick up for just £56.99 which represents a greater than 50% saving on the combined monthly cost of both passes.
The price increase wasn't properly communicated to existing customers and those affected have been emailed and granted a £2 credit off their next month's pass. For those customers the price will increase to £11.99 the following month.