New Greed trailer: Steve Coogan takes from the poor and gives to the rich

It's all gone pretty badly for fashion retail mogul Philip Green in the past few years (and some might say deservedly so) and he only managed to cling onto his Arcadia empire by the skin of his teeth a few short months ago. While Greed doesn't reference Green directly, it is pretty obvious who this film is about. Director Michael Winterbottom was involved in a bit of a tussle with Sony about the captions he wanted to display at the end of the film calling out the retail owners who have made their riches off the back of mass exploitation. Ultimately, Sony won out, leaving Winterbottom pretty dismayed, but beneath the jokes the film seems to raise some interesting points that are still not being dealt with within the fashion retail sector. Watch the trailer for Greed above.

Greed tells the story of self-made British billionaire Sir Richard McCreadie, whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicised and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie's rise and fall through the eyes of his biographer, Nick.

Winterbottom is directing, with David Mitchell, Isla Fisher, Sophie Cookson Asa Butterfield, Dinita Gohil, Jamie Blackley, Asim Chaudhry, Sarah Solemani, Ollie Locke, Shirley Henderson and Stephen Fry all appearing in support of Coogan.

Greed opens in UK cinemas on February 21, 2020.

Greed (2019)
Dir: Michael Winterbottom | Cast: Asa Butterfield, Isla Fisher, Shirley Henderson, Steve Coogan | Writers: Michael Winterbottom (screenplay), Sean Gray (screenplay)

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