Anchor Bay Dark Asia - New Label launches August

The UK's leading independent distributor of horror and cult movies is launching a new label - ANCHOR BAY DARK ASIA, which will specialise in bringing new horror productions direct from Asia to UK cinema and DVD audiences.

All releases will be supported by Anchor Bay's trademark high quality DVD production values and major marketing campaigns and some key titles will be given the added backing of a theatrical release to generate massive consumer awareness within the mainstream as well as core market.

First DVD release will be on 22nd August. The Commitment is a supernatural chiller with a group of high school graduates embarking on a terrifying journey into the unknown. Rather than fail their university entrance exams, they pledge their souls to a demonic, vengeful spirit leading them on a trail of doom and despair.

First theatrical release will be APT, a screamer from the 'Korean Hitchcock' AHN Byung-ki - director of Nightmare and Phone - which was highly sought after at Cannes. APT is a classical style horror: a series of murders, a young man in an apartment block observing that the lights in other apartments are turned on and off at exactly the same time, a growing sense of paranoia and mystery. Director AHN has created a frightening, behind-the-sofa movie which will be seen at UK cinemas at the end of this year.

Other titles confirmed for release include Dark Tales of Japan, a collection of six short horrors from the cream of Japanese terror directors including Hideo Nakata (Ring), Kiyoshi Kurosawa (Cure, Kairo) and Takashi Shimizu (The Grudge). Kiyoshi Kurosawa is also the man behind Loft, a blood-curdling horror thriller about an archaeologist and a 1000 year old mummy. The Journal is a Korean epic involving an Antartctic expedition unearthing the old journal of an earlier British expedition and experiencing bizarre, chilling phenomena as they attempt to get to the most unreachable point on the wilderness continent.

Anchor Bay's Marketing Manager, Clare Dundrow, says the Dark Asia label will concentrate on delivering high quality new Asian horror productions to an eager audience. "Horror is our special forte and we plan for the new label to emphasise this and not be sidetracked by other good stuff coming out of Asia", she commented. "Asian cinema has been a strong growth area over the last couple of years and has proved to be resilient, despite the huge volume of titles being released. So long as the right quality product is made available, we do not see this changing for the foreseeable future and have decided to bring our unique outlook to the genre. However, it is vital that we only present the very best new horrors to the UK market to ensure that the love affair with Asian cinema continues".

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