Amazon planning to release TWELVE films annually
Amazon are clearly not happy to play second fiddle to Netflix when it comes to original content. Not only are their two major recent pilots getting good buzz, they have now announced their intention to move into film production. And it's not just straight to streaming content either - they have every intention to release films theatrically.
This is impressive in itself, but their ambitions are clearly big with a commitment to twelve films per year with a window of four to eight weeks between theatrical presentation and the shift to Amazon's Instant Video service. This rapid release window would suggest that the retailer-cum-hardware manufacturer-cum film studio is looking on big screen presentation as an aggressive marketing tactic.
Roy Price, vice-president of Amazon Studios, said "not only will we bring Prime Instant Video customers exciting, unique, and exclusive films soon after a movie’s theatrical run, but we hope this program will also benefit filmmakers, who too often struggle to mount fresh and daring stories that deserve an audience."
The new film division is to be spearheaded by Ted Hope who previously produced Crouching Tiger, Hidden Dragon and Happiness; suggesting that Amazon are keen to be creatively adventurous with their movie output.
We're quite excited by this development and it will be interesting to see how the industry AND Amazon's current sparring partners react to the news.