Warner BD Combos & BD Double-Features in 2010

In a recent press release Warner Home Video announced two Blu-ray packaging initiatives for 2010. Beginning first quarter 2010 WHV will be releasing its entire Theatrical New Release slate as Blu-ray combo packs, containing a Blu-ray of the film with extras alongside a standard definition DVD and a Digital Copy of the film. There will be no change to the SRP on these titles, meaning you get the DVD and Digital Copy at no additional cost.

The second initiative is a new line of Blu-ray Double Features. Priced at $24.98 SRP each, the first sets will arrive on 23rd February 2010. These “attractively packaged and entry-level priced Blu-ray Double Features” will mix and match catalog titles spanning multiple genres. The first wave will include Dirty Harry and Magnum Force starring Clint Eastwood, Analyze This and Analyze That starring Billy Crystal and Robert De Niro, Presumed Innocent and Frantic starring Harrison Ford, Miss Congeniality and Miss Congeniality 2 starring Sandra Bullock, and Grumpy Old Men and Grumpier Old Men starring Walter Matthau and Jack Lemmon.

“When people experience Blu-ray – they love it, and with Blu-ray combo packs on all of our top new releases, we are giving consumers the titles they want without having to sacrifice convenience and portability,” said Ron Sanders, President, Warner Home Video. “And our new Blu-ray Double Feature sets make it easier and more affordable than ever for consumers to build or expand their home movie libraries and discover why Blu-ray is simply the best way to watch movies at home.”

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