Internet premiums push hardware prices up

It's being reported that a number of hardware manufacturers, including Sony, are placing a premium on their wholesale hardware prices when supplying to internet-only retailers. Many online suppliers are finding that they're being charged up to 15% more for home cinema and other hardware than the high street stores and as a result online prices are rising to be more in-line with that of the big electrical retailers.

Sony claim their pricing is set at a fixed rate with discounts and incentives based on factors - such as a retailer's ability to demonstrate a product and to provide their staff with training to get the best out of the hardware on show (although you wouldn't think it from paying a visit to your nearest Comet or Currys). While Sony may have launched this latest trend, other manufacturers are now falling inline with similar deals favourable to the high street.

This recent change in pricing strategy is making it increasingly difficult for smaller independent retailers to compete with the big names and a number have already either cut back on the range of hardware they supply or, worse, have been forced to close down due to declining sales.

Source: The Times Online

Last updated: 19/04/2018 07:11:49

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