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Amazon UK launch DVD Rental service

Today Amazon have launched their own online DVD Rental service, one that is fully integrated into their existing DVD store allowing shoppers to rent and buy in the same area of the site. Two rental plans are being offered:

  • For £7.99 per month, members can have two movies at home at any one time, with a total of four DVD rentals per month.
  • For £9.99 per month, members can enjoy three movies at home at a time, with a total of six DVD rentals per month.

    To use the service, Amazon.co.uk customers simply create a list of DVDs they want to rent and select one of the monthly rental plans available. DVDs will be delivered to rental members free-of-charge using First Class post. Rental members can keep the DVDs they rent for as long as they want, as there are no late fees or required return dates. After viewing each DVD, rental members simply need to post them back to Amazon.co.uk in the pre-paid return envelope provided. Amazon.co.uk will then send on a new DVD from the rental member’s list.

    As an additional benefit, rental members will receive an extra 10% discount on DVD purchases.

    The full press release announcing this service follows...

    Leading online retailer Amazon.co.uk (www.amazon.co.uk) today announced the launch of a new DVD rental service with plans that start from just £7.99 per month—up to 30 percent less than other on-line offers. In addition, rental members will also receive an extra 10 percent discount off Amazon’s already low prices on all of their DVD purchases from Amazon.co.uk.

    “Amazon is determined to be the best place to rent DVDs—online or off,” said Jeff Bezos, Founder and CEO, Amazon.com. “We’re excited to launch today in the UK with a high-quality, low-priced DVD rental service. As an additional benefit, our rental members will get an extra 10 percent off when they choose to buy from Amazon.co.uk’s selection of tens of thousands of DVDs.”

    The new rental service is fully integrated into Amazon.co.uk’s existing DVD store, allowing DVD shoppers to rent or buy in the same area of the site. Amazon.co.uk’s unique search, similarities and recommendations technologies—alongside sales rankings and customer reviews—will provide DVD rental members with a familiar and easy way to find specific titles they are looking to rent, as well as discover those they never knew existed. The service will also be accessible from movie title pages on Amazon’s affiliate site, IMDb.co.uk, the Internet Movie Database.

    Tens of thousands of titles, ranging from blockbusters such as Shrek 2, Harry Potter and the Prisoner of Azkaban, and Spider-Man 2, to independent films like Whale Rider and Rabbit-Proof Fence, to classics such as Casablanca and The Great Escape, are eligible for rental and for this additional discount.

    “Our new DVD rental programme offers customers yet another convenient way to enjoy Amazon.co.uk’s deep selection and unparalleled online experience,” said Robin Terrell, Amazon.co.uk’s Country Manager. “Since we already have their payment and billing information, the millions of existing Amazon.co.uk customers can sign up for the programme with just one click.”

    To use the service, Amazon.co.uk customers simply create a list of DVDs they want to rent and select one of the monthly rental plans available. DVDs will be delivered to rental members free-of-charge using First Class post. Rental members can keep the DVDs they rent for as long as they want, as there are no late fees or required return dates. After viewing each DVD, rental members simply need to post them back to Amazon.co.uk in the pre-paid return envelope provided. Amazon.co.uk will then send on a new DVD from the rental member’s list.

    Industry data shows that most movie renters rent five or fewer movies per month. Amazon.co.uk is offering two low-priced monthly rental plans. For £7.99 per month, members can have two movies at home at any one time, with a total of four DVD rentals per month. For £9.99 per month, members can enjoy three movies at home at a time, with a total of six DVD rentals per month.

    Traditional movie rentals often incur substantial late fees. Both of Amazon.co.uk’s low-priced DVD rental plans have no due dates or late fees.

    For more information, log on to www.amazon.co.uk/dvdrental.

    Last updated: 23/04/2018 05:50:30

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