Playstation 2 - Pre-Order Only?
have announced that they will be taking the unprecedented step of making the Playstation 2 pre-order only, and from August 14th onwards, you will be able to place your order through a high street retailer or, presumably, any online e-tailer. A small deposit will be required at the time of the order and this is expected to be around £25 although it is entirely at the retailer's discression.
Sony claim that this method of deployment will enable them to get the Playstation 2 into as many homes as possible far more quickly than usual. It also has the very fortunate side effect (for Sony at least) of providing them with a huge database of all of its customers and precise demographics on each of them.
MD of SCEE UK, Ray Maguire said, "This new type of hardware requires a new type of philosophy, and we believe our bold route to market is the start of this."
Thanks to DVD Reviewer for the tip off on that story.