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Playstation 2 - Pre-Order Only?

Sony have announced that they will be taking the unprecedented step of making the Playstation 2 pre-order only, and from August 14th onwards, you will be able to place your order through a high street retailer or, presumably, any online e-tailer. A small deposit will be required at the time of the order and this is expected to be around £25 although it is entirely at the retailer's discression.

Sony claim that this method of deployment will enable them to get the Playstation 2 into as many homes as possible far more quickly than usual. It also has the very fortunate side effect (for Sony at least) of providing them with a huge database of all of its customers and precise demographics on each of them.

MD of SCEE UK, Ray Maguire said, "This new type of hardware requires a new type of philosophy, and we believe our bold route to market is the start of this."

Thanks to DVD Reviewer for the tip off on that story.

Carl Prescott

Last updated: 19/04/2018 20:00:25

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