Imagination Technologies and Digital One announce joint venture in digital
New Technology Will Enable Low Cost And Personal Digital Radios
Imagination Technologies Group plc
, owners of Videologic, and Digital One, currently the UK's only national commercial digital radio network, today announced a strategic agreement that they hope will lead to lower cost and more widely available digital radios.
The two companies have joined forces and are investing in the joint development and marketing of a low power, low cost, Digital Base-band (DBB) chip and digital receiver module, which they believe will constitute the heart of future portable digital radio receivers. These will be integrated in personal stereos and consumer entertainment units including CD players, mini-systems and hi-fis and will also enable DAB to be included in handheld devices like mobile phones, MP3 players and PDAs. The new DBB chip and receiver module designs will be available for sale and licensing to manufacturers of digital radio equipment worldwide.
Imagination Technologies plan is to integrate all the elements required for manufacturers to make available a cost effective family of digital radios, making digital radio affordable for all users. It is expected that this will enable digital radios to be sold for under £150 within the year, with an expectation that the critical sub-£100 price point will become possible.
This will enable digital radios to be available for the first time as personal stereos as well as hi-fi and in-car systems.
It would appear the Imagination Group plans to be very aggressive in the digital tuner market, this news follows their recent sub £300 DAB Radio Tuner the DRX-601E