Ali G Indahouse Review

Ali G in da House is as good an example of any of how a successful TV character can forget his roots. Rather than stick to the mostly-successful formula of ignorantly sending up his ridiculous chat show guests, Ali G, the well observed creation of Sacha Baron Cohen, has become popular enough to land his own movie deal; Louis Theroux will surely be next.

The thing is, Ali G is as suited to a movie as Alan Partridge is to tactfulness, and this is immediately obvious from the movie's opening sequences.

Anyhow, named Ali G in da House, the film's loose plot tells of how Ali and his Staines' Massive posse are in disarray after their local leisure centre is set to be closed down. Failing to resist the urge for food on a hunger strike, Ali G is reluctantly plucked from obscurity and persuaded to run for Staines MP by the scheming Deputy Prime Minister David Carlton (Charles Dance) in a bid to attract the youth vote. However, after becoming elected in a freak series of events, Ali G starts to make waves whilst a member of government.

Maybe it isn't funny enough, or maybe the events are simply too farcical to ever be worthy enough, but Ali G in da House simply isn't enough to warrant paying today's cinema prices. It's very funny in places (and you will hate yourself for laughing) but how many penis jokes can one film be filled with? Double that number in your head, times it by ten, and that is the amount Ali G in da House brings to the screen. It's nothing more than a sign that Sacha Baron Cohen has lost the plot, since the Ali G of this movie incarnation is so far removed from the bitingly satirical TV presenter of Channel 4. The film is very reminiscent of other terrible movies set in Britain, such as Tomb Raider and The Avengers.

Ali G's co-stars in the movie must have wondered what the hell they were doing there. Michael Gambon and Charles Dance are the acting heavyweights attempting to give the film some clout, but why oh why has Martin Freeman agreed to appear in such a silly role. Freeman is most familiar to audiences as the unappreciated hero Tim in the superb Ricky Gervais sitcom The Office, a show that surely will outgrow Ali G in da House in a year or two when its second series arrives. Even the film's soundtrack seems cynically marketed, being that Ali G's collaboration with Shaggy on track Me Julie (released a few weeks ago) is only splashed over the closing credits.

To be honest, this is the sort of film where a review will be pointless. Thousands will love it, and thousands will hate it, and the film will do well in British cinemas and probably earn Ali G cult status in the US. Whatever your opinion of Ali G in da House, it will mainly serve as evidence that Baron Cohen has sold his soul to the devil in return for mainstream box office grossing.



out of 10

Last updated: 01/05/2018 14:26:31

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