Black Hawk Down - more DVD rentals than VHS
Black Hawk Down has become the first film to be rented out on DVD more than VHS. According to the BVA, Black Hawk Down on DVD has accounted for 50.41% of all rentals of the film to date. This is once again evidence that DVD is fast becoming the format of choice for the general public.
Currently, DVD rentals make up an average of 33% of the total market, although this share is continuing to grow rapidly and within the next six months, more and more titles are almost certain to break through the 50% milestone.