Selfridges to open in-store cinema later this year

Selfridges to open in-store cinema later this year

Selfridges have announced they will be opening a new three screen cinema in their iconic London department store later this year. They will be working in partnership with boutique exhibitor Olympic Studios to create a space that will be known as The Cinema at Selfridges.

The cinema opens its doors to the public at the end of November and will be the first department store to feature its own permanent cinema. The largest of the screening rooms will feature 80 seats, with the cinema remaining open after the department store closes its doors, which is usually 6pm. There will also be two entrances: one from inside the store and another at street level.

Despite many stores on the high street facing up to lower footfall and faltering profits in the face of growing online competition, Selfridges posted record profits for the fifth year running in 2018. This is perhaps an attempt to strengthen their growth by drawing in casual shoppers throughout the day to tempt them into spending more money in their luxury departments. 

Once open, the cinema will play a mixture of blockbusters and independent films. Selfridges previously teamed up with Everyman to open a cinema in late 2014 for 6 months, although it seems this will be around for a while longer.

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